When you are creating graphics for your first CD/DVD public domain product – you should think about more than pretty pictures.
I “Did” start planning my graphics with a nice image (I’ll talk more about that in a bit) – but your graphics are also part of the sales process. The graphics for your packaging are usually the graphics you use on your eBay listings (and Amazon product pages). You get 2 seconds to grab a potential customers attention – you better have the best possible “attention grabbing” graphic EVER!
The packaging is all part of the customer experience and you want to provide your customers as complete a package as possible.
When you are creating the graphics for your product – the text is a very important part of your package.
Imagine that your CD product is on a store shelf and you want to grab attention with pictures – and then hold their attention with the text. Make them want to turn the box over and read what’s on the back.
If you have created a great product – make the customer visualize themselves using it.
Graphic Design (And Text) For Your Public Domain Product Graphics
You will see a huge long list here of graphics for the same type of product. This is the first image the customer sees. Which ones grab your attention and why?
The next image is how the previous graphic looked a few months ago:
Well… which ones did you think did the best job of portraying the product?
My favorite is the last one. My personal opinion is that “IF” A Product Is A CD – Then the customer should “SEE” a CD.
I also believe that the potential for bad feedback (because the customer won’t get the impression that they are getting a paper book) is greatly diminished.
The image (just above this last one) that shows a DVD cover (flattened) is good to have in the sales material – not as the “first” picture. And… I think this should be an image of the DVD packaging the customer will receive – not a flat image.
Notice also on that flat DVD case cover – Volume I. My first product for eBay has “Volume I” on the CD label and the box label.
Why? Two reasons:
1. If I create a similar product in the future I can use the same graphics and just change the “volume” number.
2. The customer is going to love this product so much – they will be on the lookout for volume 2. (We Hope!)
Also Note: The box “spine” should have the “author” on it. The “author” in our case is our business name (or eBay ID name). This is not a requirement for eBay… but it IS a requirement for Amazon.
Blurry (out of focus) images and hard to read text (or no text at all) have no place “anywhere” – especially for a product you are trying to sell.
What You Need On The Graphics
An Image – something that represents the product in an engaging way.
Title – Don’t get “cute” – Title your product using words that tell them what the product is about.
Text that gives the reader a pretty good idea of what the product is (so the customer is NOT confused).
Which Graphics Do You Need To Create
This is a list of what you can have Kunaki do for you:
You need to create (before you can upload your public domain product to Kunaki):
- CD Label
- DVD Case Cover
- 1 Panel Insert
Since this is the image I will use for eBay and Amazon products I better get this one right! My very first public domain product graphics used some of the same design “rules” as were used in the Coin CD label above.
I used an image I purchased from iStock photos.
I have the CD label split in half
- Image on one side with a bit of text
- The rest of the text on the other half
I learned to make my copyright information go around in a circle – it looks very professional. I found instructions on YouTube.
The instructions for easily creating a copyright symbol – © – are on this page: Create a copyright symbol.
DVD Case Cover:
This page has a short video and a template available for free: Creating Retail Ready DVD Case covers.
Kunaki also has recommended size and templates available for free here:
I don’t think you should fill the back case cover with tooo much “stuff” – this portion of your product will only be read “After” the customer receives the product.
This is toooo much for us:
Keep your back cover simple and engaging. Make the reader “Want” to open the case.
Make sure to leave room for the barcode – which Kunaki provides on for free.
Inside Panel Insert:
This is provided as part of the product with Kunaki. Don’t overlook this valuable real estate. Branding – Branding – Branding!!!!
I think I have given you enough information to get you started in the right direction. Please don’t hesitate to ask questions below in the comments section. I’d love to hear from you.
p.s. Make sure you have read this CD/DVD article “Before” you start to create your first product.