I’ve been avoiding the “getting started” part of this project- because I didn’t have a clear plan of the “start”. I know what I want for the finished product… but it’s in my head and not written down.
If I had written everything down – and kept notes as I went along with my thoughts, I would have somewhat of a to-do list.
Anyway… I’ll dump on you again and create a to-do list right here.
The first “big” project I want to get started – and finished up PDQ (pretty darned quick) is a new product to sell on Amazon. This new product is a combination of products (A “Bundle” in Amazon terms) I can buy at local stores and public domain images.
Because I’m planning to create a new “similar” product every month… it needs to be “template” driven. What do I mean by “template” driven?
A Template Driven Product
This type of product is a product that is similar and different at the same time.
- Some of the “components” will be the same things used in each product.
- The “changes” should be easy to manage once the first product is “designed”.
I think you will have a clear understanding of this idea when I finish explaining everything… stick with me.
Product Packaging
I might seem to be working backwards with this idea… but I’m not. The product package needed to be the same size for each “bundled” product I create. Each months product that I create must fit into this box.
The box I want should be “giftable” looking and not the type that has a flap on top.
I didn’t want this type of box:

Or a flimsy gift box:

This is the perfect box:

It’s called a “document mailer” and I found them at Staples. It’s nice enough to use for a gift – and sturdy enough so I don’t have to worry about Amazon warehouse staff crushing.
The boxes will have “labels” on the top that I will create using pubic domain images… and I can add a bow if I think it’s needed. This box can be used as a “memento” box or storage for small items.
Customers will love these (I hope). The boxes cost about $2 each – expensive. If these products “work” (meaning they sell) I’ll hunt down a cheaper supply.
I chose a specific size box – aprox. 8 1/2 x 11 and 2 inches deep.
- This gives me an easy “size” to work with labels. I can use the 8 1/2 x 11 label paper and not have to “crop” much.
- This box is “big” enough to look like a nice gift and small enough to pack in a few products and still look full.
- I can easily wrap this box with shrink wrap before mailing off to Amazon.
Again – The plan is to use the same box for each “type” of product I create. I just change the theme of the product and make sure everything “fits” into this size box.
Creating The Label
Each of my product ideas have a theme… and this first product is Valentine’s Day related. I could go “ultra” fancy with the label… but my thought is to KISS (Keep It Simple Silly).
If I create a label that is a template – then each month I would just need to change the images and “title” of the product. The sizing and extra verbiage (like a copyright notice) would stay the same.
Of course I’m going to use public domain images – but I am looking for an easy way to source them. The idea of spending a bunch of time editing images for this project defeats the idea of “simple”. I’m going to see what I have on my hard-drive first of course…

Get To Work Creating
I have the box and I know what’s going in the box (I’ll share that later). Now it’s time to get to work creating the label. I feel focused now – thanks for letting me “share” (brain dump).
Just as soon as I get the label “finished” – I’ll show you and also “brainstorm” the next steps in the project.

p.s. The idea overall for these products is to create a gift that is also helping to create a memory. I’m pretty excited about this idea and I hope my “brain dump” helps jump start your creative juices.







{ 15 comments… read them below or add one }
Hi Debra,
I’ve toured Henry Ford’s original auto assembly line in Dearborn, MI.
As you know, Ford’s design turned piece work into mass production. Which established the middle class. Henry’s assembly line was elegant mainly because of its simplicity.
Your post about building/designing a template, reminded me of that old steam driven assembly line Henry Ford designed and built. Elegant, yet simple.
Thanks,
Ed
Edward Thorpe´s last [type] ..Secret Of Success
Debra,
Great concept! Just finished reading your blog post on your first sourcing trip of the year which answered some questions regarding what you are thinking of putting in your bundle boxes. Have been sitting and brain storming about various bundles you could put together and the list is awesome. Do have a question. You said you would put a copyright notice on the label, is this for the label or does it somehow extend to the content of the box? I have several ideas for product bundles some of which I am already involved in. I will keep you posted as to what I am doing and how it is working. Thanks for really getting my juices flowing for 2012. As a thought, if you take photographs you could use your own photos for images on your boxes and copyright your images.
Sounds great Debra, but I think you will have to forget the “bow” Amazon would just crush it while in storage. Wish I had your mind, mine always gets stuck at the beginning of an idea.
Ohhhh…sounds interesting Debra! If you would like help with the digital set up (a template page you could print or take to your printer) of your labels, give me a shout – I would be more than happy to help.
Hi Deb,
Well I’ve been totally intrigued by the PD concept, but have to set aside time to dig into this more. I totally “get” the template concept. It’s used everywhere in marketing, but I think we get so wrapped up in creating a “new” product that we overlook the power of a template. I’m looking forward to more news. Caught this off one of your tweets.
Kater
Kater´s last [type] ..Your CupCake and Thank You
I am a firm believer in templates and automation. I learned how to write macros and do “mail merge” (which isn’t just for mail) to make creating content easier. This also makes it incredibly easy to create themes and related content. Thanks for reminding me to get my act together and get some thing done!
Sounds great! It reminds me of a scrapbooking type monthly “club” with theme based products. Only yours may not be a subscription type but ala carte or a one time for that matter. Whatever it is I wish you great success with it and I appreciate you sharing the process with us! Also, I am SO glad you pared down what you’re doing this year because I was so confused before. I felt like a ping pong ball trying to figure out what was what and how everything fit together- but maybe it didn’t. It was just overwhelming to me anyway. Your new focused plan seems much easier to understand and follow. Thanks for sharing it all!
Shauna… I agree with paring down and getting my focus back. I hope that with laser focus I can help you (and everyone) come up with some fantastic new products that will actually “sell”.
LOL… Let’s have fun and make some cash this year.
Melanee… wow you are a “guru” – love that. Now put that talent to work and “get your act together. LOL
Hey Kater… Yep, template ideas should help us all be more productive. (One can hope).
I had a friend help me today to simplify the process even a bit more… I was getting “Tooooo creative” and working harder on this project, not smarter.
Hi Ya Julie… good to see you here. I’m working on the simplest ideas first and then will be working up to a bit more complicated. When I hit a roadblock (and you know I will) I’ll give you a shout for sure.
I finally got my little “Bamboo” installed and it looks like you were right. It’s going to take a bit of practice, but I can just tell already that it’s going to be so much fun to use!
Jillian… yep the “bow idea went out the window right away. It’s not necessary. LOL and we want to keep using the K.I.S.S. principle. Ha…
Hey Ken, I’ll share my thoughts on the copyright “protection” in one of the blog posts related to this project. I’m so glad your “juices” are flowing… that’s my goal! I don’t want anyone to “copy” what I’m doing, I want you all to learn to try it “your” way.
Edward… yep, sort of the same idea. Keeping things as simple to reproduce as possible.
LOL, I had the same idea about the bow that Jillian did, Debra. Yes, we can tend to get “Tooooo creative” when we start a new project. I sometimes think that is what happens to me…I overthink projects.
I so love reading your posts. You have such fantastic ideas.
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