I set up a category to keep this entire review all in one spot – this is helpful when you want to read the whole thing in one shot!
Instant Authority Program Review Category
When I review a product – I like to start with the customer experience.
So – I explained to Mary that she should start with the sales page… so here goes:
Instant Authority Program Review Lesson 1
Hi. Mary Blackburn here again, with the next installment of Instant Authority Program Review.
I am not going to talk about the Sales Letter.
I have to be honest here; I didn’t read the whole sales letter before I bought.
I hate long sales letters. I know that they are probably necessary, and that they convert really well, but, I personally don’t like them.
I guess my ADD (back in my days in school, it didn’t have a name, but I assume that’s what I have), or it’s just my busy schedule, but I just can’t sit there and read 15 or more pages of copy trying to sell me on a product.
I skimmed the bolded statements, and since this was something I was really interested in doing, I didn’t go through the whole sales page. (I did print it out and read it later, after Debra asked me to review IAP, just so I could tell you how many pages it is and know what it said.) It printed out at 11 pages.
After I paid via Paypal, I was directed to the Login Page. After I login, I see that I have access to all 13 lessons. (It says that in the sales page I didn’t read until later.)
Every lesson has a video and a transcript to go with the video.
Lesson 1 had 2 downloads, lesson 1 transcript and the Action Plan for all the lessons.
A couple of days later I log in to the members page and see that James and Kevin have added pdf files of both of their books, The Clockwork Manifesto and Online Income Blueprints Vol. 1. Cool! Now I can see exactly what they are talking about when they “talk about their mistakes”.
The video for lesson 1 is 1 minute 56 seconds long and the transcript is 1 page. The Action Plan is 26 pages long, but has all 13 lessons in it. Kevin and James tell you to print everything out and I have, and put it all into a 3 ring binder with dividers in between the lessons.
Lesson 1 also talks about managing your time so that you can complete your book quickly:
Since I own a full time J O B, 5 days a week, (I work 12 to 16 hour days with my hubby at our locksmith shop) and babysit my 2 granddaughters on the side, (ages 3 ½ and 6 months), most of the work on my book will be done on the weekends, in the van between house calls, and in the evenings when I’m not too tired to stay up.
This lesson is getting you ready for the work ahead. It’s motivating, and organizational.
The really cool thing about Instant Authority Program is that when you are finished with this training, you will not only have a print on demand book on Amazon, but also a Kindle eBook.
The journey continues…
Mary
Debra’s Comments
Do you skim sales letter? Yep – I do that as well. I know from experience that long sales letters sell… but I also know that most people are not going to read every word.
Long sales letters are good for search engine traffic… and you expect the customer to pull out what they want to read when they are skimming.
I really like that Mary feels that this product is helping her get organized. This is super important when you are working on a new project… don’t you think?
{ 5 comments… read them below or add one }
just want to say that I am glad that I am not alone in hating long sales pages. I usually skim the first few lines and scroll down to see how much the product costs. I also hate long videos that beat about the bush for ages before getting to the meat. I especially hate the ones with no fast forward buttons so I become a captive audience. Thanks for letting me rant.
I, too, hate long sales letters and long videos. I also hate books that are full of filler and tons of case studies. If I want to read for fun, I’ll get a good mystery
When I want to read for info, I want people to get to the point and stop wasting my time. 
As far as I’m concerned, teaching info needs to be complete enough to not leave out important steps but not one page longer than needed so I can stop wasting time and get down to implementing the instructions. 
Hi, I tend to skip through long sales letters too. I do read the key points and what I think is the most important but I try to skip the “hype” since I’m always short of time.
Hi Rasby…
Do you think case studies are a waste of time? I’m curious to hear your thoughts because I use my own case studies in my products and don’t want ever feel I’ve wasted someones time.
Debra
Marguerite… It’s perfectly okay to skim sales letters as long as you get what you need from the product. I have learned to not only look for the guarantee – but to capture the “how to get a refund” info off the sales letter in case someone decides to change the “rules”… LOL
I really learned my lesson when I tried to get a refund from someone – and they said “We don’t have a refund policy” LOL
I WON’T buy anything if they won’t let me return. If it’s a shoddy product or the customer service sucks… well… I want my money back. NOW!
Debra