Are you always on the hunt for new ideas to use Public Domain content to make a buck? You know we are… in fact Logan and I had a great new idea about a year ago. We thought it through and decided against it for a while.
I know you are curious so I’ll fill you in on the details and why we might change our minds again.
The idea is to start a PLR business.
Update: You can read about my progress for my new PLR Business here.
You do know what PLR is right? PLR (Private Label Rights) is articles, ebooks, special reports (and more) that are written and sold in a package that you can then use anyway you want. Much like using Public Domain content. See why we thought this would be a good fit?
Of course we love the “free” aspect of Public Domain content to use in our own products and websites. What we wanted to explore was another way to make money with Public Domain content.
With the infinite amount of publishers online looking for great content to add to their websites or products – it’s easy to see why a PLR business can be profitable.
A PLR business is NOT a get rich scheme or something that is quick and easy… if that’s what you are looking for – A PLR store isn’t going to fit the bill.
In fact this is what I wrote to him on Jan 22 of this year:
I was pretty gung-ho to try the PLR thing… and then it was just way to much work for right now. We have so many “holes” to plug already. And it didn’t really “excite” me as something I wanted to “Dig In” and set up. I have way to many things that are not set up right as it is.”
Anyway… things have settled down a bit (for me) now and this idea was rattling around in my head again. Could we take public domain content – rewrite it into good, quality PLR content to sell to niche marketers?
What exactly do we “need” to start a PLR business?
- Content - We would need to have a few packs of PLR content to sell. This requires research and writing skills.
- Hosting - Not only hosting… but what type of site. How do we set up a site with multiple items.
- Shopping Cart – Some way to sell multiple products with security.
- Payment Processor – Some way to collect the funds and give customers access to their products.
Just with this short list… it’s a bit daunting. This is a business… and will require the serious thought and time to dig in and set it all up.
And then… we get to the usual “Big” Question – If we devote the time and effort will we actually make money starting this new venture?
Sometimes an idea should stay just that – An Idea.
When should you take action on an Idea?
If an idea has been rolling around in your head as long as this one has in mine… then I feel it’s time to take action. It was never that Logan and I thought it was a “bad” idea… we just didn’t have time to dig into a new (completely new) idea and project.
Not only do we have to make a commitment to the time and effort of creating the “whole enchilada”… we have to commit to taking action on marketing. If the idea is to have this be a profitable business – we better put out every effort.
So now that I’ve made the decision to start a PLR business – it’s time to take action. This new project will be a “Debra” project with Logan taking care of the back-end. I can do the “creative” work and Logan is better at the technical side. (Shopping carts and Payment Processors are not Debra friendly).
My first action step…
Figure out what topics are “hot” for PLR buyers.
I have been frustrated over time – trying to find PLR that “matches” the niches I’m working on. But… I don’t work in the more “popular” niches like health/diet, make money or technology.
I don’t know if PLR in more obscure niches will sell. (or sell enough). Each PLR product needs to be evergreen content and popular topics for this business to be profitable.
Step 1. Research hot topics for PLR.
I’m on the hunt – I’ll update next week.