It’s Not Paradise Searching For New Niche Ideas

Lifestyle Keywords vs Product & Brand Keywords
Image by Craig Key via Flickr

This is where “newbies” really get hung up.  Try to find a new niche idea that has all the “right” numbers… and you feel confident that you can “get 1st page on Google ranking”.   Where do you start?

Lynn Terry at http://www.clicknewz.com makes it look so easy… and it is easy to find great new niche ideas – once you get the hang of it.

Until you do… I’m here to help.

The problem usually is this:

The niche ideas you have are not focused down to smaller niches.

So – let’s see if we can’t figure something out here.

Lets focus on searching for a niche idea in  “cooking” (for instance):

What do you like about cooking?

If I were asked that question right now…

hmmm….

I like to make easy stuff most of the time. I can get creative and spend time on a meal… but it gets eaten in 10 minutes and I’m left with a mess to clean up.

I really like to make “big batches” of stuff. Like a huge pot of spaghetti sauce or a huge pot of bean something or a huge pot of soup. We only have the two of us now… but I love having something that tastes really good and I can serve several times over the week.   – Or save in batches in the freezer.

No Thinking Cooking is my favorite kind of cooking.

So with that in mind…

I know my target market.

  • It’s not moms.
  • It’s couples that want to eat something great – have left overs – and it’s easy to make.
  • Oh… and I don’t want them to be fattening either. We are always looking for things that are lower in calories.

Okay… so now I’ve got a niche idea.

Now… go looking for keywords that have to do with:

  • cooking easy meals.
  • cooking large meals on the weekend and being able to serve (or save)
    them for other meals.
  • brainstorm some other ideas in this area.

What would be the “buy keyword” angle?

Now – I’ve hit a wall… because I know I  don’t want to buy recipes. (I might buy a cookbook – but not single recipes).

  • I might want someone to send me a new recipe to try every week.
  • I might want them to send me the shopping list of ingredients and the recipe.
  • And I would really like to have a picture of what the meal will look like.

Why would I go into this cooking niche?

1. I have a great subject that I find interesting to talk about.
2. I know that I can find cool stuff in Public Domain
3. I need a few more Pots, Freezer containers etc. to make my new recipes in – I bet those reading my blog would as well.
4. I’ll just bet I can make money with affiliate products, new cookbooks and adsense.

I can already visualize how I would “set” this whole little niche up.

Next Step:

I head over to do some keyword research and look for good numbers. etc.

Lynn Terry has written some great articles about keyword research. These two will lead you to several (many) others on keyword research for new niche ideas. You don’t need to buy a product – Lynn provides all this information for Free!  Dig in:

http://www.clicknewz.com/986/keyword-research-how-many-searches-is-enough/

http://www.clicknewz.com/2222/how-can-i-promote-my-website-for-free/

Don’t Have Time For Keyword Research?

Want keyword research done for you???  My friend and fellow SSWT Elite member Adriana Copaceanu does keyword research – and her prices are budget friendly.

About The Author:

Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here.

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{ 3 comments… read them below or add one }

Omar Reyes March 10, 2010 at 7:51 pm

Hi Debra,

You make this niche selection thing look so easy. I have a hard time moving from a broad idea to a narrower niche focus. Throw in the buyer keywords and then I really start losing my way.

Thanks for breaking it down and making it a bit more real with your cooking example.

Omar
.-= Omar Reyes´s last blog ..My Dog Has Allergies =-.

Erin March 13, 2010 at 2:31 pm

Hi Debra
Thanks for the links to Lynn Terry … I too have trouble drilling down to the buyer keywords and the project I’m working on now really requires me to do that.
.-= Erin´s last blog ..Tomato Relish … or How To Stop Crying when Peeling Onions =-.

Debra March 13, 2010 at 7:17 pm

Erin…. I’m always here to help with keyword research!

I’ve found that having a bit of help from “outside” can really open up possibility of keywords.

Two great minds and all that… :)

debra

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