By taking advantage of public domain magazines, you can attract new business by using article marketing, making posts on your own blog, and creating special reports.
Article marketing can be used as an advertisement to increase your business, either online or off line. The idea is to write specific content about your industry, listing your name and business as the author.
Contributing a knowledgeable article for publication will increase your chances of not only being seen, but can also suggest you as a reputable source for your industry.
Blogging about your industry will also increase your marketing efforts. Again, it’s important to write well-written posts proving your knowledge about your industry. Post about current issues within your industry, ways to improve those issues, ideas to avoid problems, et cetera. Make sure your name and business contact information or link is easily seen on your blog.
Special reports, including e-books, can also drive potential customers to your business. Relate current issues or recurring problems and solutions to your readers. They will appreciate the helpful information and will come back to you for further understanding of your industry.
Now that you understand how these three marketing strategies can help market your business, the next part of your strategy will involve using the public domain. Public domain magazine articles are articles already written and are either too old for their original copyright laws or were never placed under copyright.
These previously written articles can be used for your benefit to save you money and possibly time. Public domain magazine articles are available for use for your own public domain marketing strategies with:
- article marketing,
- publishing on your blog,
- or compiling a number of articles for an e-book.
You can save time by finding public domain articles on your topic (an area of interest for your industry) and submit them. Because public domain is not copyright, you do have the ability to change the tone or word usage of the article to fit your writing style or needs. To avoid any mistake of copyright infringement, it would be wise to check any public domain article for copyright privileges at www.copyright.gov.
Using the example of a wood craftsman, we’ll go through how this person can use public domain magazine articles to further market his/her business.
After researching public domain magazines, he/she will find the articles that pertain to his/her field of wood craftsmanship, matching articles to topics he/she wishes to explore further. Articles may or may not be revised according to the desires of the wood craftsman, and then either posted as a means of marketing his/her business or compiled as a special report.
Public domain is a free way to market your business. Take advantage of the free content and use it to your “marketing” advantage.
About The Author:
 Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here. |
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