Bestselling author, Seth Godin, compares Creating A Marketing Stragey to an ice cream sundae. Godin describes the comparison – “All these tactics (blogs, e-mail, YouTube videos, MySpace pages, Google AdWords) are like the toppings at an ice cream parlor.
If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!”
Godin refers boring brands to “meatballs”. The boring brands may still be beneficial but they do not attract by word-of-mouth, let’s take Budweiser for an example. Seth shares with his readers, “When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
In Meatball Sundae, Godin frequently refers to as “14 Trends”. These are trends that are changing the way ideas are perceived and spread in the New Marketing.
Here are just a few of the “14 Trends” that you could use in your marketing strategy:
• Amplification of the voice of the consumer and independent authorities
• Extremely short attention spans due to clutter
• Google and the dicing of everything
• Infinite channels of communication
• The shifts in scarcity and abundance
• The triumph of good ideas
• The wealthy are like us
• New gatekeepers, no gatekeepers
If you have a product or organization that just isn’t catching on, then you need to read Seth Godin’s book; Meatball Sundae: Is Your Marketing out of Sync? I got some really good ideas from the “big boys” about creating a marketing strategy.
About The Author:
 Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here. |
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