How To Leverage Amazon’s Digital Text Platform To Create Products For Kindle Users And Drive More Traffic Back To Your Websites, Grow Your Lists, and Create A New Source of Supplemental Income For Your Information Publishing Business…

Two Ways To Leverage Amazon’s Kindle Store To Enhance Your Information Publishing Business…

I know what you’re thinking…

If I’m only making 35% of the list price and Amazon keeps the other 65% why would I want to waste any time publishing my stuff for Kindle users?

It’s certainly much more profitable to sell my info products directly from my own websites and keep 100% of the profits, right?

If you are already selling books in print on Amazon, then you are already used to giving a huge chunk of your sales dollars away so repositioning your print products for use in a digital market and only getting 35% probably isn’t that much of a stretch for you but what about the rest of us?

When you’re used to having absolute control over the profit margins on your products it can take a little bit to get used to giving up 65% of your books final sales price with no other benefit (such as giving a 65% commission to your affiliates for sales you had to make no real effort to achieve and growing your customer list at the same time).

However there are two very distinct ways to look at this when contemplating how you can leverage Amazon’s Kindle user base to enhance your info publishing business…

1. Generate a new revenue stream by only selling books made with content that you wouldn’t be monetizing by other means anyway.
   
   You could sell ebooks to generate additional revenue for your business that contain content that you are not using elsewhere in any of your core, higher-ticket info products.

   It makes no sense to take a ebook that you are selling successfully in your marketplace for $27.00 and list it in the Kindle store for $9.97 (the average best seller price).

   You can list the price for your products all the way up to $200.00 but I think you’d be hard pressed to get the same amount of money for your info products in the Kindle store that you would from selling the product from a website that caters to a specific niche – remember this is much more general audience.

   The idea here is that if you have public domain or PLR content laying around that you’re not going to do anything with anyway, then this could be a good way to monetize that content in some way.

   Fiction books, biographies, and books on less popular topics would be a great example of this – remember, it doesn’t cost you a penny to publish an ebook and get it listed in Amazon’s Kindle store so you’ve got nothing to lose if it tanks.

   I never sell fiction books from any of my websites but I am definitely considering list some for Kindle users – Kindle users love fiction!
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2. COVERT STRATEGY – Use the Amazon Kindle store to sell “special reports” and other products that lead back to your “meat and potato” products or lead capture mechanisms.This is by far my most highly recommended usage of Kindle.You can use public domain or private label rights material to create “special reports” that you can sell on Kindle for the sole purpose of getting traffic back to your main websites and products.In this way, you’d be leveraging the Kindle store as a means of promotion rather than profit. In this case you would want to make these “special reports” as inexpensive as possible to get them into the hands of as many people as possible.The idea would be not be necessarily to make money off of the Kindle book itself but rather to drive traffic back to your site so that you can “pitch” them on your other “real” high-profit information products.Now you can market your real products to these prospects on the back-end without Amazon even knowing about it (or caring for that matter).You see, that’s one of the things that has always bugged me about selling physical books (and now Kindle books) on websites like Amazon – when a purchase is made, they don’t pass along the customer’s information to you, you can’t add that person into your sales funnel because you have no idea who they are and you can’t follow up.Most of the more marketing-savvy authors that have print books published (even when they’re sitting on the shelves of Barnes & Noble) have some sort of mechanism in place within the actual print book that leads the reader back to a website with the promise of collecting some free goodies.

   And of course they have to provide contact info to get these goodies!

   So now the author is benefiting way beyond his cut of whatever he or she gets on sales of the print book – now they are growing they’re own private list of customers that have already indicated their interest in the subject by the purchase of the book and the author can market products to that list for much higher profits.Some publishers allow this and some don’t but you would be surprised how little money an author of a print book actually makes off of sales of these books (those that are with major publishing companies anyway).

   The smart authors use printed books as nothing more than bound and printed lead capture mechanisms – and you can use the same strategy with books that you sell to Kindle users!

   Consider selling a special report that contains a link back to a special page on your website where they can download a free bonus like another special report, an MP3 audio, or even a video.

   Make them have to opt-in for the free bonus and now you’re using this traffic to build a pre-qualified list.

One more thing to think about – there are already several magazines and newspapers publishing “Kindle” editions and charging a subscription fee – do you have an online niche newsletter that you could sell a “Kindle” edition subscription too? You could even sell subscriptions to your blog on Kindle.

Even if the content is otherwise free from your actual website, you could justify your “Kindle” edition subscription fee by explaining that it takes you considerable time and effort to prepare the material for use on a Kindle reader. And, if they don’t subscribe because they find out that they can get your content free just by coming to your site then so what? Either way, you’ve exposed a new prospect to your website and products!

Next in Part Four of this series, we’ll discuss strategies for making sure that your Kindle products stand out above the crowd…

In the mean time if you like to learn more about this “Kindle” thing and more importantly how you can use it to earn a nice supplemental income, go check out this 4 minute and 34 second video to see exactly how my buddy James Jones is earning a nice residual monthly income selling Kindle books with:

• no list
• no website
• no traffic
• just a few minutes of effort (literally just 15 minutes a day)…

Amazon Kindle Public Domain Connection Part 1

Amazon Kindle Public Domain Connection Part 2

Amazon Kindle Public Domain Connection Part 4

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