I was contacted today by an new online marketer and he is struggling with creating his own products but knows that lot’s of digital products fail…

Here is the email:

I am a culinary/hospitality management graduate but am unable to work in my desired profession. I have a couple of books and articles that are in the public domain and would like to edit and update them for publication and yes they are cookbooks and recipes. Any suggestions, comments and even “snide” remarks (lol) would be greatly appreciated. Micah

Hi Micah…

Perhaps the biggest reason people fail when using Public Domain content to create new products is the don’t know “who” their market is.

In this case… the underlying problem seems to me (just my opinion) that the “tightly targeted market” has not been chosen. Public Domain cookbooks and copyright free magazine articles could be used in a huge variety of markets. With the skills if a culinary/hospitality management graduate it would seem that this would be a perfect target market.

Some of the ideas might be:

• Cooking for hospitals
• Cooking for events
• Cooking for weddings
• Cooking for restaurants

And… the fact that you could weave in lot’s of tips related to the education your already have is a huge bonus.

Of course, I understand you want to “update” these Public Domain publications so they will be useful for someone in todays current job market. I know how some of these old publications have been written with some of the oddest verbiage.

Logan and I have spent several hundred hours putting together our tutorials that include ideas to help you do just that… “fix the content so it reads well for todays consumer”. The Public Domain Treasure Hunter is a kit that includes pages and pages of ideas that share what other internet marketers have used to publish hot selling products. These are products that don’t have anything to do with internet marketing… their is one that is selling a book for artists just as an example.

I think this kit would be perfect for you to use to “update” your Public Domain information… plus it will teach you where to easily find other copyright free information to add to your product mix. Using all this freely available content just saves your time! This is time you can spend learning how to “market” your new products.

One of the books included in this kit shows you how to research online for copyright free content at libraries. The cool thing about using material from the library is that it doesn’t cost you a thing to “borrow” the book and scan it at home. I’ve done this several times. I’ve researched online all the libraries and had content that looked interesting “sent” to my local library for me to “borrow”. It’s a huge time and money saver.

I hope I’ve helped you in some small way to get your new business off the ground. Good luck and let us know if we can help you in any other way…

Debra

photo credit: striatic

About The Author:

Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here.

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Tagged as: copyright free, digital products, fail, Public Domain, research