Newsletters have long been a way for marketers both online and off to stay in touch with their customers. If your public domain business doesn’t have a newsletter you may be missing out on a valuable marketing tool. photo credit: pingnews.com
Newsletters build front of mind awareness. Received on a regular basis your company will stay familiar in your target’s mind. When they have a need, they will think of you instead of your competition. Also, a regularly scheduled newsletter has the potential to arrive in your prospect or customer’s inbox right when they’re ready to make a purchase.
Newsletters are also viral because they’re easily forwarded. They help you communicate regularly with your members and enable you to provide valuable information on a regular basis. You can use your newsletter to promote new products, forum discussions, case studies, success stories, special offers and more.
You can also encourage contribution by asking subscribers to write in questions for a column, or provide success stories or other information that they may feel is relevant to the site. Newsletters are also a showcase for your knowledge and a great place to offer expert interviews, columns and even affiliate products. Regular e-mail contact makes your members feel involved and helps build a sense of community. In the new age of internet marketing – it’s all about building a community of involved customers and prospects.
What should you include in your newsletter?
You can put almost anything in your newsletter however, here are a few ideas to get you started.
- Mention the new content you have added to your blog that week. Give a brief summary of any posts to wet the reader’s appetite and leave them wanting to read the whole article.
l - Give an overview of any interesting discussions on your forum that week. Invite them to log in and join the discussion.
l - Talk about industry news.
l - Use your newsletter to promote any new products you are selling on your site that week, or any affiliate programs you are participating in.
l - Give a review of a product.
l - Share a case story.
l - Share a personal story.
l - Tell about upcoming events, promotions, or media attention.
l - Provide “How To” or “Tips” articles. People love to learn and “how to” and “tips” articles are easy to digest and add immediate benefit.
l - Surveys, quizzes and contests. A regular trivia contest, survey or even a quiz is a great way to get your readers involved and you can learn valuable information about your target audience.
Some tips for effective newsletters
- Don’t rely too much on graphics; many of your members’ e-mails will have graphics disabled on html e-mail by default. Make sure you use Alt tags if you do have graphics so your readers will know what the pictures should be.
l - Include links directly to your site, preferably to different areas of the site in the relevant sections of the newsletter.
l - Use tables for structure. This ensures your newsletter retains its format on most e-mail systems.
l - Stick to the 80/20 rule. 80% content and 20% promotion. Too much promotional content will drive your audience away.
Newsletters are an effective marketing tool for a public domain business. They help you connect with your audience on a regular basis and they’re an effective promotion tool.
About The Author:
 Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here. |
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