Book reviews are an excellent tool to promote a product. Whether you’re selling it on your site, promoting an affiliate product or participating in a cross promotion partnership with a fellow internet business owner, a well written book review generates traffic and profits.
Book reviews also garner many inbound links, which is an excellent way to increase your search engine page ranking!
How to write a profitable book review for profits.
Your first step is to decide if you’re going to write a single book review or if you’re going to compare books. While comparison reviews are typically saved for products rather than books, you can compare two or more books for an effective review. This is particularly true for non-fiction books.
Next, you’ll want to write a summary of the book you’re reviewing. This is the case whether you’re comparing books or writing a review of a single book. A summary will consist of one or two short paragraphs which give readers a quick understanding of what the book is about.
Not sure how to write a short summary? Start by asking yourself this question – How would you describe the book to a friend? You can also take a look at the back of the books on your bookshelf.
The next step is where you provide your insight on the value or quality of the material. Point out the strong points, but don’t forget the weaknesses. It’s important to provide a seemingly unbiased review even if you’re promoting the product. A review which is obviously slanted will be perceived by readers as biased and the review won’t have the same effect. Now if you’re comparing books then it’s a bit easier to balance the review and make it feel unbiased.
Focus on Benefits Not Features
Remember to focus on benefits of the book, not features. For example, this is a features only quote, “200 Years of Holiday Cookies is well organized, spiral bound cookbook.”
Here’s a benefits oriented example, “200 Years of Holiday Cookies makes finding favorite recipes quick and easy. A sturdy spiral binding keeps the book open – it won’t close when busy chef’s walk away.”
Most reviews are written in either first person point of view or third person point of view. The point of view, or POV, you choose should be based on the voice of your website. If you often write very impersonally and you have a close connection with your audience then first person, “I strongly recommend this book” will work well.
However if you have a more formal website then third person will be better received. For example, “Readers will enjoy this book.” Many review publications choose third person.
Second person, is also occasionally used for reviews however if you choose to write in second person, take a moment to read the review to make sure it doesn’t sound like a marketing piece – even though it is. An example of second person is, “You will enjoy this book.”
Book reviews are an excellent marketing tool for your public domain site. They enhance SEO with inbound links, promote a product by providing valuable information, and make excellent content material for blogs, newsletters and website content.
About The Author:
 Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here. |
|---|
[print_link]
Recommended Reading:
