Dear Reader,

Welcome aboard the third issue of “Public Domain Treasure Hunter Magazine”, the only digital magazine exploring ingeniously creative and outrageously lucrative ways to profit from the public domain! This magazine is dedicated to exploring unique and little known ways to repackage and republish public domain material for fun and profit.

In this third issue, we will be discussing how to profit from a unique form of American public domain folk-art – late 19th and early 20th century fruit and vegetable crate labels!

Between the late 1880’s and the mid 1950’s millions of splendidly colorful and picturesque paper labels were being used by America’s fruit and vegetable growers to advertise the wooden crates of fresh produce that were being shipped to marketplaces throughout the nation.

As the agribusiness industry boomed with the introduction of the cross-country railroad system, it quickly became apparent to the nation’s produce growers that in order to stand out among strong competition in the marketplace, gain brand recognition and more sales, they would have to be clever and inventive with the packaging of their fruits and vegetables. They began using the only advertising space they had – the flat ends of the wooden crates the produce was being shipped in! By gluing paper labels on to the ends of the crates, growers now had a way to advertise their brand and draw attention to their produce.

As produce growers and packing houses in the late 19th century and early 20th century quickly discovered, the more attractive and appealing the artwork on their crate labels was, the more successfully the produce sold. The crate label became the only marketing weapon that a produce grower had – and it worked extremely well.

It worked so well in fact, that every fruit and vegetable grower in the country began using their own unique labels in order in to grab attention. With every new season, growers raced to outdo each other by producing crate labels with the most wonderful, eye-catching artwork.

These labels often featured the most amazingly beautiful images featuring stunningly glorious color schemes with rich hues and striking lettering. Images of happy children, lovely women, fanciful landscapes, gorgeous scenery, all manner of birds and animals, and much more often graced the labels of produce crates.

Fueling the success of this new found form of “advertising” art was another booming early 20th century industry – the Lithographic printing industry. With many of Southern California’s finest printing houses employing talented immigrant artists having just landed on American soil filled with enthusiasm and optimism over the promise of a better life in the U.S., the artwork being produced by these printing house was often times nothing short of breath-taking.

This amazing artwork, when combined with the Lithographic printing process, a printing process that provided a much richer and broader color spectrum than any printing process before it, resulted in some of the most vibrantly beautiful folk-art to ever be produced in America.

Vintage crate labels provide such a wonderful bounty of rich and imaginative imagery and were designed specifically to appeal to one’s senses by conveying all the wonderful qualities of fresh produce – health, longevity, vitality and flavor! Meant to catch the eye of passing shoppers in neighborhood markets and busy wholesale buyers in the produce auction markets, the artwork on these crate labels is nothing short of incredible.

There wasn’t a single subject left unexplored – you name it, you can probably find a crate label featuring it in dazzling fashion.

These wonderfully colorful and eye-catching labels were glued onto wooden produce crates and shipped all over the country for roughly 70 years.

Now, here’s the really cool thing for us as product creators, information publishers, and seekers of copyright-free images for our blogs and other products – the vast majority of these crate labels are in the public domain and are thus free for us to reproduce in any way we choose!

This is true because…

1. Millions of crate labels were produced in the U.S. before 1923 which automatically puts them in the public domain (publication occurred the moment they were used in public)
   
2. Millions more of these crate labels (and perhaps the best ones) were produced between 1923 and the mid 1950’s meaning that had they have been registered with the U.S. Copyright Office in the first place (unlikely), they would have had to of had their copyrights renewed 28 years later in order to retain that copyright protection. Again, not likely.
3. These labels were created by anonymous artists working in printing houses under work-for-hire arrangements which means that the printing houses would have retained the copyrights to the artwork. In the vast majority of cases when examining these labels, you’ll find no artist name, no indication of which printing house produced the label, and no copyright notice whatsoever, conditions which were required to obtain copyright protection in the timeframe in which these labels were produced.

So, there are MILLIONS of these things in the public domain that you can literally do anything you want with including but not in anyway limited to…

• using the images extracted from crate label artwork on your blogs and in your info product cover images
  
• using the images as entirely new artwork such as framed prints and posters for decorative purposes
• reproducing the crate labels as is and selling on eBay or at antique and craft shows as crate label art reproductions
  
• reproducing the crate labels as entirely new physical products like calendars, clothing, wallpaper, or anything else you could possibly imagine!

There are so many profitable possibilities with public domain crate label art. In this issue of Public Domain Treasure Hunter Magazine, you’ll learn what crate label art is, how it came to be, why it’s so important, and most importantly how you can use it for fun and profit.

Read on and profit my friend!

&

Editors and Contributors, “Public Domain Treasure Hunter Magazine”

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About The Author:

Logan Andrew is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2001. He is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Logan, click here.