Video is rapidly becoming the marketing medium of choice and while it won’t replace written content, marketing your public domain business with video can provide dramatic results.
Why does video work so well?
Video is immediate and easy to consume.
Push play and watch – no reading involved.
Unlike written content, video makes it easy for consumers to tap into your personality. It’s significantly easier for public domain marketers to share their personality by speaking to their audience rather than writing to them. Why is personality so important? Quite simply, we buy from people we like.
Here are 10 strategic ways to use video in your marketing efforts:
- Sales letters. Video can be incorporated right into your sales page. You can demonstrate how your product looks or works, share a case story, or even make a promise or share a personal story.
- Viral marketing. Video is extremely viral, think YouTube. People love to share videos they find entertaining, informative or even shocking. It brings awareness to your public domain business and drives traffic.
- Demonstrations. Video is an excellent tool for demonstrations. People like to see what they’re going to buy before they buy it and video makes it easy to give your prospects the security they desire.
- Video testimonials and endorsements. Video endorsements give credibility to your business. It’s a fantastic tool to use to share success stories with your prospects. Somehow when we see and hear someone say they love a product makes it more credible than just reading a testimonial or endorsement. We tend to believe what we see.
- Welcome message. Providing a welcome message on your home page introduces you and your business in a totally unique way. It immediately tells your prospect who you are and helps brand your public domain business.
- Interviews. Interviews, whether in print, audio or video are a superior public domain marketing tool. Video however kicks an expert interview up a notch.
- For example, if you’re offering a compilation of children’s fairy tales and you interview a popular fairytale author or a historian discussing the fairytales in your book or the history of fairytales. The interview could be used as a bonus or simply as a bit of very interesting content to drive traffic to your website.
- Advertising. Commercials on the web. Many companies are beginning to buy commercial ad space online, or are placing commercials right on their website however one unique and interesting video trend is asking your audience to create videos for you. It’s a beautiful combination of Web 2.0 and video marketing.
- Vlogs. Video blog posts are a great way to mix up your content and quite often its easier to talk to the camera about a subject you’re passionate about than to write about it. Video gives you that opportunity and your audience will appreciate the change.
- Online courses. Video is an excellent medium to deliver an online course. Perhaps you have a collection of travel books that you have created from public domain material; you could provide a course on budget travel or the top ten destinations in any given category.
- Tutorials. Showing how to use or accomplish something is often much easier than trying to tell someone how to use something, right? It’s easier to show someone how to ride a bike than to tell them how to ride a bike.Video gives you the opportunity to show how to use your public domain product. For example, if you’ve made cross stitch patterns from public domain images, you could offer a cross stitch demonstration for beginners and package it with your product or offer it as a bonus.
Video offers an abundance of marketing opportunities and the good news is it is easy to do. You simply need a webcam and recording software – the rest is up to you. Say cheese!
About The Author:
 Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here. |
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