One of the things that folks find most challenging about using public domain information is knowing how to create products which will result in profitable products. Do you sell public domain products? Did you know that their are some simple steps to find out what will make the most profitable products?

Typically the most common public domain content is found in a book or magazine. It could be drawings, photos, articles, stories, poems or a ton of other information just waiting to be re-published by you.

This content can be:

• - Repackaged and resold
• - Used as promotional website content
• - Reformatted and resold
• - Used as a bonus or upsell product
• - Used as a marketing tool

The key of course is how to decide what to do with the marvelous public domain content you’ve found.

Here are three steps to turn public domain content into a profitable product:

Step One: Do a little keyword research. There are several keyword research tools available online including

Google -

https://adwords.google.com/select/KeywordToolExternal

and

WordTracker -

http://www.wordtracker.com/

You can use these tools to find three very important statistics:

• How many people are searching for information on your topic
• How much competition there is for your topic
• How much demand there is for your topic

For example, if you’ve found a public domain collection of fairytales you can see that the keyword “Fairytales” and “Fairy tale” are very popular however other keywords like “Classic fairytales” are completely ignored.

There are people searching for the keywords but not many websites devoted to them. Right off this may tell you that simply repackaging your fairytale content may be a profitable product.

However you’re not ready to assume that just yet.

Step Two: Check out your competition. Visit auction sites like eBay and see what is being offered there. Head to ClickBank and see if anyone is offering fairytale books. Get on your favorite search engine and start finding your potential competitors.

Don’t forget to look at the PPC ads too. Note that all of this research will not only help you create a great product, it’ll help you begin for formulate marketing ideas too. Take notes on what your competition is doing.

Step Three: Meet your audience. Visit forums and chat rooms dedicated to your subject.

• You can join and simply ask people if they’d be interested in your product.
• You can also eavesdrop and read forum posts to see what your audience has to say.
• Lastly, you can create a flycatcher page and a corresponding pay per click campaign to test and measure interest. Place a survey, quiz, or questionnaire on your splash page and track the number of visitors.

Taking these three steps will help to ensure your public domain products have not just the right marketing keywords and strategies but also a foundation to measure the success, and profitability of your public domain products.

About The Author:

Debra Conrad is an online entrepreneur, information publisher, and author that has been using Public Domain material to create profitable products and businesses since 2007. She is also co-author of "The Public Domain Treasure Hunter's Survival Kit" available here. For more info Debra, click here.

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