Niche research for public domain content products is “Different” than researching for a niche topic for entire blogs, blog posts and for something like a PLR pack.

I wanted to be sure you knew the difference. This link will take you to an article Logan wrote about brainstorming for “business” topic ideas.

I wrote quite a bit about Public Domain Content Niche Research the other day. After reading the comments and thinking about other ways I could help, I decided that another blog post “add on” was needed.

Some of us don’t really do a ton of niche research… we sort of shoot from the hip and go with what interests us or our “gut” tells us is a good topic.

This often works out well for me… but it’s NOT really the way you should start if you have not been working with niches, niche topics and niche ideas in the past. You should learn to research – you can always go with your instincts later.

Another way to think about “Niche Ideas for your Public Domain Products” is to look for related topics.

Yesterday I spent all day digging through online archives because my book-keeper was here all day and I know better than to get into anything that requires concentration.  I have to be doing something I can drop and pick up where I left off without fear of loosing my “train of thought” or momentum.

I’ve talked about the rabbit holes you will follow when you are researching…  I can’t help myself – so much interesting content is available.

I would stumble on a “related” topic to the one I was currently researching and find that 25 or more books were available on that “new” topic.

Now – I have two different and yet related topics. I can create two different products and also sell these two products together as a set.

NOTE: I’ve just given you a really good tip… so take notice please.

Inspiration Products

One of the other “ideas” I came up with is about – Inspiration. I will try to explain as clearly as I can:

Sometimes people want how-to stuff or a group of “books/content” that will help them research or learn about the topic..  and sometimes they are interested in just “being inspired”.

Inspiration can come in the form of books or images or both.

For instance – Someone wants to build a 50′s style home.

OR they want to decorate their current home in 50′s style.

OR they want to learn about 50′s vintage architecture.

All three of those topics are viable ideas to research and you might create public domain content products within those topics.

Now… what if someone wants to design 50′s style products and they need to “see” a bunch of “stuff” from that era.

  • Home design
  • Home decor
  • Appliances
  • Jewelry
  • Clothing
  • Cars
  • Paint colors
  • Fabric swatches
  • Flooring swatches
  • Magazine ads

All of the above and more – could be combined as an “inspirational” compilation.  It could include images, magazine articles, catalogs, books, video etc.

NOTE: That was another really good tip for you to add to your arsenal.

A few questions have come up that I will answer here:

Ruth askedCan you tell us how you find out what your competition has sold in volume & dollars? ”

I know you can “see” a bunch of figures and facts with Terapeak – in fact one of the top 3 selling points for Terapeak is “Track your competition on eBay”. I’ve never used Terapeak so I can’t comment on what it does or how it works. I know some of you use it.

I use this tool – Auction Spy – which tells me aprox. how much a competitor has sold in the last month and the last 3 months in volume and in dollars.

Neither tool is “perfect” because they can only use the information that is eBay shares – but it’s a close to perfect information as I can get with a low cost tool.

Michelle S asked “When you say “I scoped out eBay and other “book” sources for public domain content that is not available on the free download sites.” Do you teach how to do this in your public domain kit? Thanks!

This is a yes and no answer:

Yes – I teach how to know if something is public domain content.

No – I don’t teach you how to look for specific products on eBay and online book sellers in the Kit.

One of the things that is taught in the kit – I’ll share with you here and it might help you understand. (It’s just ONE way to find things that aren’t already available on the free archives).

As an example: You find a book on that is a perfect fit for your niche topic.

Inside that book you might find a list of other books the author has written.

Or – a list of companion books the publisher recommends.

Or – the book might “reference” another book(s) in passing.

You should copy the authors name or the “referenced” book title and paste it into Google and see what pops up. You can also search right in the same way – but the search function on is less than perfect.

You might find material that IS already scanned that you didn’t know about… And/Or… you might find some books listed on eBay or other online book sellers that has never been scanned.

You could – if you wanted to go through the effort and/or cost… purchase the content and scan it yourself (or pay to have someone scan it for you).

You would then have something your competition doesn’t have.

Take Note: Before you scan “anything” (or pay to have it scanned) be very sure it isn’t available already scanned online somewhere.  I have made this mistake… paid over $100 to have a book scanned only to find it already scanned and published on an obscure little archive. Grrrrr.

If you have any questions at all about Niche Research, don’t hesitate to ask.

p.s. Next up… how to organize all that content you are downloading.

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This is a big topic… so this is a long – long article. Stick it out to the end… even if you think you know everything about niche research. You might glean a tidbit or two. Ya never know till your read it all.

Before you can start to “sell” public domain content – you need to “have” public domain content.  I believe that all the products we create should be related in some way.

You need to start your niche topic research on the right foot – before you go crazy searching for content on the “free archives”.

Let’s have a plan in place.

I’ve been doing the “research gig” for quite some time and I’ve got several different ways to look at things that you may or may not have thought about.

  • You can go the “What are they looking for route”.
  • You can go with “Really – Really Long-tail route”.
  • You can go with “Your Passion” route.
  • You can just find a topic and go – route ;)

In most of the products you may have already purchased that teach this business model (or something similar) you will see the “teacher” recommending that you “Stick With” – fill in the blank.

*Stick with “how to” subjects

*Stick with “one topic”

*Stick with the popular topics:

  • diet, weight loss, fitness
  • relationships
  • self-improvement
  • magic
  • occult
  • money
  • collecting
  • hobbies
  • health, natural remedies, herbal
  • children’s books and comics
  • old time radio, movies, audio
  • vintage artwork, posters, images, clipart
  • eating and cooking healthy
  • Beauty and well being
  • Pets
  • Sports – including golf, fishing, baseball
  • Travel
  • Learning a language, instrument, vocation
  • public speaking
  • creativity,  writing
  • relaxation
  • Spirituality, Mythology, Sacred Texts
  • quotes

I believe that we should do it all… of course, that get’s me into trouble at times.

You could research on eBay – Etsy – Amazon to see what others have created that is selling well.  This is good practice… it helps to see that others have been successfully selling and also what “topics” might be ones to avoid. I use this tool just about every day to research ebay sellers.

On the other hand – I’m a “long-tail” kind of gal in some niches. I really love to dive into something that is obscure and just dominate that little tiny micro-niche.

I like the idea of figuring out “what they are NOT selling” that should be offered for sale – and see if it should be something I sell.

Okay… I don’t want to confuse you – I want to help you.

If you have NOT picked your first topic or niche to research for content yet… you need to pick something.  You have to start somewhere.

Look Around

Look around the room you are sitting in – or look at that long list of “topics” I created above.

The first thing I looked at was my desk lamp.

  • Vintage Lamps (Images)
  • Building A Lamp
  • Fixing A Lamp
  • Making A Lamp Out Of “X”
  • Making A Lamp Shade

*** do you see how that worked?***

Look For Popularity and Keywords

I head over to the Google Adwords Keyword Tool and search for “Lamp shade make”

Good Results!

Next I change to “lamp make”:

Expand the results:

WOW! How To Make A Lamp is pretty dog-gone popular!

Okay – you now know that anything related to “making a lamp” and “making a lamp shade” is a good niche for the search engines.

Is it a “good” niche idea? I can’t really answer that – without making promises I can’t live up to.

Personally… If making a product or two related to this “topic” would be worth my time and effort – I wouldn’t know if I didn’t try.  As long as creating products is kept to a minimal amount of work… I would be up for the next step.

Does Someone Already Sell This Information?

I have a few things to say about this before we go looking on eBay.

I don’t think you should copy someone else and sell the same products. Why does that make sense? You are jumping into the arena of direct competition even before you have your business off the ground floor. Just seems silly to me.

I do think you should “Know Your Competition”.  If you can create something BETTER and dominate the topic, niche, category – then you Should!

Search On Ebay: <-click on this link

Now – it’s up to you to scope out the competition and see what they are up to – what they have sold in volume/dollars  and decipher  what they are selling as a product (what is included).

How Do You Like The Research So Far?

Do you like the figures you are seeing? Do you feel comfortable selling a product against this competition? Do you think you could make a better product – better sales page (ebay listing) -offer some bonus material – offer free shipping?

If you jump over to Amazon and Etsy – what products are selling on those sales channels?

If you think you “should” go on to the next step after you have done the research above (which actually will only take minutes after you get into the habit of a system) – what’s next?

BTW – If you don’t like a niche/topic – start over with “Look Around”.

Here is where you need to get really good at digging for treasure:

Dig For The Buried Treasure

You have a list of Google Keywords.

You have a list of content that you scoped out from the other sellers.

What you need now (probably – I’m not telling you that it’s an absolute must) – more keywords and more public domain content.

Keywords:(What other descriptive words were used in public domain content?)

  • Light fixture
  • Lighting fixture
  • Lighting fixtures
  • lampes
  • Lighting

You might also expand the search with keywords such as “home furnishings”.

Think about looking for images of lamps, magazine articles, the use of lamps in home decorating schemes, etc.

This Is The Good And The Bad Of Research

It never ends! You can get lost and loose hours of time going down a ton of rabbit holes of content.

You can also let this research take you into new niche ideas that might be much better than your original idea.

While researching in the “lamp” and “lighting” topic I can see that I could go into variety of different topics.

Some of the content had to do with “train lighting” – I could create a product about train car interiors.

I found content related to “automobile lighting” – this could lead to products for vintage car repair.

Much of the content I found was targeted towards “theater lighting”

You see… going down a few rabbit holes is not always a “bad thing”.

Focus On A Topic – That’s My Plan

I could hunt and gather for days/weeks on end if I don’t get focused.

Choosing a Topic – fairly broad – was important. ( I still think of a ton of new topics to research -  so I’ve created an excel spreadsheet, to keep track of everything I think of, for now.)

  • I choose a topic that is fairly competitive.
  • I looked for modern day keywords.
  • I researched Etsy, Amazon and eBay to see who the competition is and what their products contain.
  • I started a file on my hard-drive that has several sub-folders – all of them related to the main topic.
  • I went on the hunt (still hunting for more good stuff), and filling my folders up with .pdf versions of everything that I can find to download.
  • I started notating “vintage keywords” that are related to the topic.
  • I scoped out eBay and other “book” sources for public domain content that is not available on the free download sites.

At this point I’m not even thinking about what products I’m going to create.  I’m not worried about creating CD/DVD – or comb-bound books – or digital download products.

I’m also not even thinking about graphics, product selling pages or POD services.

All I want you to concentrate on is getting at least one – if not a few – topics/niche files created on your computer filled with as much content as you can find. It doesn’t matter if the content is of good quality at this point.

Also – make sure you remember (notate in some fashion) where the content was found. If you downloaded it – make sure you can get back to the place you downloaded it from. This will be important in one of the future discussions.

Let me know if you have any questions or comments or need any help with this…

I’m here to help as much as I can,

p.s. No – I’m not planning to create a Lamp based product. I did this research for you – it’s up to you to decide if  it’s a good niche.


This first product bundle idea using Public Domain Images is finished. I’ll be shipping these to Amazon FBA warehouse in the morning.

I do want to share with you a few things:

Once a bundle is “created” it’s easy to put it together and ship it out.  I can slap all the pieces into a box and have it ready to ship (SKU label and all) in less than 4 minutes. It takes a few minutes longer if I need to print out the “insides”.  And… I have all the purchased inventory on hand.

If I want to change the “insides” of this kit… I would wait until all the current units were sold out and then just change the product page and pictures on Amazon. I will change the title of this product after Valentine’s Day.  I’ll probably just take out the word “Valentine” and leave the rest.

I titled this product with highly searched keywords.

Unique Valentine Gift Idea for Couples S’mores Kits

I’ve taught a bit about doing keyword research here: Keyword Research

I’ve got more pictures to “upload” to Amazon for the product page. I think when you are creating a new product of your own… the more pictures the better. Amazon “requires” that all product images must be taken against a white background. You will see this violated all the time – but we all should strive to follow the “rules”.



I used a CD gift box that I purchased on clearance for the napkins and the invitation:

I’ve boxed and taped the kit here:


One last step – I “shrink wrap” everything with food (and other things like collectible games):

And – now they are all done!

And – Drum Roll Please…. ta da!  Here is the product page:

S’mores Kit

What’s Next in Amazon product bundle ideas?

I’m starting to work on the kit for next month…. remember I want to have a new kit every month.  I’m actually creating other kit’s that don’t have anything to do with Public Domain Image content on the Debra Conrad website: Create Amazon Bundles.  This means that I’m actually creating more bundles every month and sharing my ideas on both websites.

I’ll actually “teach” the entire process for creating a product page on Amazon and buying the UPC code etc over on the site in the next week or so.

Anyway… what I want to test is – How quickly I can create a bundle using the same “ideas” or “templates” as this first kit.  It will be a St. Patrick’s Day theme bundle…  which would require that I “wait” until the marshmallows are stocked (I’m sure they will have green shamrock marshmallows…. LOL).

I’ll be sharing all the “details” of my next public domain image product ideas starting in a few days. I’ve got to get back to my idea for selling my own creative images on Etsy – I have some already finished and I just need a few more to feel like I have a selection.

I know some of you are getting ready to create bundled products – let me know if you have any questions.


This Week On The Public Domain Forum ~ September 30 2012

We are all like this old car – still trying to move in all the right directions.  We might make a few wrong turns… but if we are headed in the right direction we eventually get back on the track.
It’s been a busy few weeks… I’ve been working with Beth Sawickie on a brand new [...]

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This Week On The Public Domain Forum ~ Aug 25 2012

This new(ish) public domain forum is so hot with questions and answers… it’s fun and amazing and inspiring.  I love that all of my “forum people” are so excited about using public domain content in so many different ways… all of them for profitable business ventures.
These are a few of the topics covered this week:
1. [...]

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How Do You Make A Profit If You Are Giving Away Your Stuff?

This is going to know your socks off…  I promise.
I wrote about Julie exactly 12 months ago… Julie Has A Brand New Public Domain Images Gig.   Well things have changed… her business has changed and grown and I wanted to share what’s going on with Julie!
Many new and exciting things are happening all at [...]

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Don’t Get Hung Up When Pricing Your Products

Pricing Products without emotion. You must know your numbers

I was thinking today about the way I price products – physical and digital products each have a different criteria.  Plus – what’s the added value of something unique or my own personal brand. I try not to let emotions get in the way of choosing a price.
When you have a brick & mortar store [...]

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Is It Or Isn’t It Public Domain – 101 Card Games For Children

“When I look at the book – 101 Best Card Games for Children I assume I go through Step 3c in the manual (page 161) to check for the copyright status. But when I check the site site, I actually find this book listed.
Your ebook tells me that if it isn’t listed on the [...]

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Using Content You Already Have For A New eBay Product

I think I’ve had a “vision”… This is an idea who’s time has come (a long time ago).
I’ve had in the back of my brain – the idea floats around and bubbles to the top often – and am finally getting around to doing it.
I have products I sell from this website… and yet they [...]

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Do You Create Compiled or Single Public Domain CD Products?

I’m sitting here working on a compiled public domain CD product and kicking myself a little bit. I keep saying to myself “Why does this feel like such hard work?”.
The products I’m creating are public domain CD products to sell on eBay. My goal for the year is to have 100 of this type of [...]

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Is It The Word Partner or Accountability That Scares You?


I spoke a bit about “Accountability Partners” a few weeks ago.  I know that having my own AP has help me gain clarity and reach productivity levels that I know would not have happened without her.
I began driving the point home about having an A.P. inside the PDTH Forum and one gal has reservations (actually [...]

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Ebay CD Product Update – July 2012

Hey all… I’m pretty dog-gone excited about my new eBay publishing business.  Yep – I now have 4 different products (on CD’s) up for sale on eBay and I’ve sold 2.  Of course – 2 sales is not going to make me rich, but it’s a start. It validates that “I” can sell public domain [...]

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